SOCIAL MEDIA: For $7.5 Billion, GitHub is now Microsoft, and what that means for Fintech.


Remember when Microsoft got left in the dust by Apple's iPhone? Or when Bing tried to beat Google? If you're a tech firm, missing a platform shift like search, mobile and social is profoundly painful. Well, no more. The enterprise tech giant is in cloud, blockchain, and augmented reality. And it's in enterpise social media -- big time. Microsoft is putting up $7.5 billion to purchase GitHub, which has 28 million developers in the community, and over 60 million code repositories. Think of that as shared documents on a massive cloud drive, but those documents are executable and the people doing the sharing are engineers with razor sharp skillsets.

This is an interesting turn for Fintech and Crypto. To be honest, we always thought of GitHub like a community resource, similar to Wikipedia, and not a corporate entity with founders that want to get monetized. But like LinkedIn, this asset found its way to Redmond. While Facebook is still cleaning off the hangover from Cambridge Analytica and selling customer data, Microsoft has positioned itself as a developer- and open source-friendly ecosystem catalyst. Which is ironic, given its history as a monopolist, open source antagonist, and start-up crusher. 

GitHub has tendrils into every startup team in the world. If you write code, you use GitHub for version control, collaboration, and sharing. Where do you think all the crypto code sits? If you're Ethereum or Bitcoin or anyone else in the world, code commits to GitHub are a fundamental indicator that crypto funds use to evaluate the health of your project. Or, if you're trying to work out crypto governance and decide which proposals to include or exclude in the main codebase, again, you are using GitHub to manage decisions. Or if you're a teenager wunderkind interested in using open source Artificial Intelligence frameworks to build your machine -- e.g., Tensorflow or PyToch -- you use GitHub to learn and get started. Welcome you tired, poor, huddled masses yearning to breathe free; welcome to Microsoft.


Source: Techcrunch ($7.5 billion), Wikipedia (infographic), Deloitte, Azeem Azhar (AI frameworks)