We love relating FinTech to the fabled analogy of six blind men describing an elephant solely on touch -- each man taking a narrow perspective to describe what is in their hands but never considering that there is more i.e., One feels a rope because he grabbed the tail, another a spear because he grabbed its tusk. As a result its easy to assume that the Fintechs involved in addressing an industry solution from their own narrow perspective, create significant barriers to entry for any additional player seeking to enter that market. In this sense, if retail banking was the elephant's trunk then who out of Starling, Monzo, or Revolut are using the best descriptor (neobank solution) for identifying it? What about enterprise expense tracking? You may recall a Fintech startup called Brex -- who provide a corporate credit card for small businesses, which consolidates spending and expenses across the entire organization and leverages existing corporate spending behavior to offer higher credit limits. i.e., attacking the problem vertical-by-vertical. Brex is often likened to another enterprise expense tracking platform called Divvy -- who recently secured a $200 million Series C funding round.
Whilst Brex takes a top-down approach to enterprise expense management, Divvy takes a bottoms up approach -- attacking the problems of: (1) limited access of corporate credit cards across an organisation due to trust, (2) enterprise expense management software being inherently complicated and manual, and (3) a single-view enterprise subscription management solution i.e., a single view of all the software/tools your business subscribes to and the status, cost, and terms thereof. Divvy does this by providing teams and individuals with access to their budgets for projects, campaigns, and day-to-day expenses, essentially providing access to slices of the firm’s credit to employees. Its product is aimed at whole companies, instead of just regular recipients of corporate cards (executives, founders, etc.). The point here is that enterprise expense tracking can be deemed a saturated market with companies like Brex offering novel and innovative solutions that would be tough to compete with. However, Divvy seems to have found such a unique way to describe the same part of the elephant as Brex, that backers forked out an additional $200 million for further exploration of it. In the end, the winner is not the company that best describes what it believes to be touching, but rather why it is even touching something in the first place i.e., addressing a customer need.