VIRTUAL REALITY: Enterprise applications of VR prove we are on track for a $200 billion mixed commerce market by 2025

We stand by our position that mixed reality seems to be headed more towards large, enterprise use-cases like city planning, construction, low skilled worker on-site instruction for utilities or manufacturers, and the military. Yet among young consumers, the behavior of buying digital goods in video games, and the associated monetization of content from video games using channels like eSports continues to be a powerful secular trend. Billions of revenue are generated by free games that only sell cosmetic in-game objects. See, as proof points, the fast growth of Twitch users and the $1B+ in revenue Fortnite made from microtransactions. Last week, Facebook doubled down on the former enterprise-centric use case for mixed reality -- announcing its Oculus device-management subscription for enterprise users. The subscription will cost $180 per device per year and promises "a dedicated software suite offering device setup and management tools, enterprise-grade service and support, and a new user experience customized for business use cases" (see here). Evidently, companies deploying mixed reality solutions generally see better customer retention, satisfaction and operating metrics. Take VR surgical training platform OssoVR -- who claim to have witnessed a 230% improvement in performance by surgeons training in VR. Whilst Walmart admits to VR training boosting employee confidence, retention, and overall training test scores by 10-15%. And let's never forget the VR training platform for cooks in fast-food giant KFC's Chicken Mastery program -- the nightmare-sh and BioShock-esque “escape room” replete with narration from an omnipresent, mildly demonic Colonel Sanders. Apart from giving trainees a mild post-traumatic stress disorder, the training platform (on average) reduced instruction time by 60%.

In financial services much of the framework-setting falls to a centralized function, whether that's a Chief Investment Officer creating portfolios or a more decentralised one i.e., branch or advisor office role assisting in the task of consolidating accounts, or discussing mortgage finance options. Yet realistic presence and emotional resonance, via a truly immersive experience, still matter. Facebook Reality Labs, recently announced, that it's working on this -- bringing full-body avatars to its Oculus experience. Will this allow us to emotionally connect with others in a virtual setting or merely remind us that virtual worlds have no place for such complexity? Either way it's important to note that in our latest payments report we estimated the install base for AR/VR active devices to reach 1 billion by 2025, fueling a revenue pool for mixed commerce of $200 billion at the same time. Seemingly, we are on track.

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Source: Oculus for Business, KFC Virtual Training Room (Youtube), Facebook Full body VR (via CNN)