Last week we saw Softbank double-down on its backing for Lemonade - the renter's insurance company built for Millennials. In its Series D funding round led by Softbank and supported by Allianz, General Catalyst, GV, OurCrowd, and Thrive Capital, the poster child of disruptive InsureTech innovation, raised an additional $300 million. This latest cash injection, coupled with revenues of $60 million in 2018 and potential $100 million in 2019, puts the company at an estimated $2 billion valuation, and is set to help fuel further growth in the US and with expansion into Europe. We will remind you that Lemonade uses artificial intelligence and analytics to replace the front-office function of incumbent carriers. Simply, their mobile app can chat with users and onboard them without much human involvement. Last year, this was personified in an attempted smear ad run by competitor - StateFarm, who ridiculed the usage of bots and technology in insurance, mentioning “a knockoff robot created by a rival insurance company.” Needless to say that the digital insurer took that lemon and made...well...lemonade - sponsoring the ad across social media, essentially because it promoted Lemonade's AI tech. Last year, we mentioned that Softbank's portfolio of millions of American financial services companies with modern technology stacks and cool brands, spread across different verticals, requires only one of them to be a Goldman Sachs. Could this news be a sign?