AUGMENTED REALITY: More productive enterprise use AR for field work

Interesting study for an enterprise usecase of augmented reality -- productivity in the field service management industry. Think about telecom technicians installing cable, mobile doctors or nurses in healthcare, engineers deployed to sites in industry, or other service providers that travel to location. The study found that companies deploying AR solutions -- like (1) remote video and analysis of the site by experts, with work carried out by lower skilled labor, or (2) AR-based on site training modules -- saw better customer retention, satisfaction and operating metrics. Imagine coming to a complex piece of industrial equipment, and seeing three dimensional notes and explanations on how things should work.

There is a potential parallel to financial services front offices. Much of the framework-setting in finance falls to a centralized function, whether that's a Chief Investment Officer creating portfolios or a Chief Data Scientist creating a loan underwriting model. Yet physical presence and emotional resonance still matter. Perhaps the human relationship is managed in person, but relevant financial stats and metrics about the relationship are physically tied or annotated to particular geo locations, or to the emotions of the customer. Clients are less and less likely to come to a branch or advisor office, spending time instead in their phones. But can the front office come to them, with a CIO in their AR glasses? Or, could machine vision be used to assess client net worth? If Truata can scan a windshield to figure out insurance damages, could a machine estimate car or house value in real-time net worth?

While certainly not an exact match, we can see the future in some analogous applications. Below you'll see concepts of some of the apps being developed for headsets like the Magic Leap. For example, AT&T is bringing DirecTV to AR, with up to 4 different channels streaming at once, which is how communication with a colleague can happen. Or, it could be done through a render, like we see in Avatar Chat -- remember that VRChat has millions of users. As a last point, Adobe has entered the game with a professional creative suite in augmented reality, bringing what is currently a novelty toy one step closer to being a platform.

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Source: Aberdeen Study; Techcrunch (Adobe), Upload VR (Avatar Chat), Variety (AT&T)